Sports Law

Our dedicated Sports Law practice group of skilled and experienced lawyers have a passion for sports and a comprehensive understanding of the legal issues that affect businesses and other organizations involved with professional and amateur sports. We are also recognized as one of the leading sports-betting, fantasy sports, sports affiliate marketing, and gaming firms in the world.

Our clients include athletes, teams, leagues, sports technology and media companies, sports equipment retailers, wholesalers and manufacturers, sports-books, rights owners and managers, facilities owners and managers, bars and restaurants, charities and other businesses and organizations.

We have represented companies from founding to Fortune-500. We have experience advising private and public companies navigating them through private financings and going public in Canada.

Whether working with startups or established brands, locally or internationally, whether it be for-profit companies or charitable organizations, we always work to fulfill our mission: Adding value to your business.

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Related Services

How We Can Help You

Sports Technology, A.I., Sports Data, Player Data, Wearables, NILs (Name, Image and Likeness)

Contracts, including the review and drafting of sport-related contracts; licensing, endorsement and sponsorship agreements; broadcasting and media rights; venue licensing and procurement

Employment Law, including employment and consulting agreements, incentive programs, NDA and confidentiality agreements.

Intellectual Property and Brand Management, including trademark registrations, licensing agreements, copyright protection, co-promotions and co-branding

Sports Business and Finance, including public and private equity financing, private placements, venture capital financing, mergers and acquisitions (M&A), joint ventures (JV), partnerships, and debt financing

Commercial Law, including structuring and negotiating domestic and cross-border commercial agreements, such as SAAS agreements, supply, sale, licensing, leasing, distribution, manufacturing, and other strategic commercial arrangements

Dispute Resolution, including contract disputes, team ownership disputes, and shareholder disputes

Regulatory compliance and government licensing

Governance and corporate structuring

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What we do

Our Sports Law team advises our clients on all aspects of sports law across various industries, from technology and gaming, to retail and hospitality and creative industries. With the background support from our Gaming and Gambling, Securities, Technology, Intellectual Property and Real Estate practices, we provide a comprehensive and well-versed offering that can assist you with all your goals. With our diverse range of experience, offices across Canada, and in the U.S., and with India and Israel desks, Segev LLP is your multi-disciplinary Sports Law firm with a truly global reach.